Interviews: the people building the systems, in their own words

The best GTM-engineering knowledge lives in the heads of the people doing it — and almost none of it is written down. Interviews fix that.

Who we talk to

GTM engineers, RevOps leads, and technical founders who actually wire the stack together — Clay, HubSpot, Salesforce, Apollo, the warehouse, the AI agents — and own a number.

What we ask

Not "what's your morning routine." We ask the questions peers actually want answered: the architecture (where truth lives, what syncs to what), the enrichment waterfall and what it costs per record, where AI earns its keep versus where it lies, how they send at volume without torching deliverability, the expensive mistake and how they caught it — and the one thing they'd tell a company's first GTM-engineering hire to ignore.

We edit lightly, send the draft back for sign-off, and credit every contributor. Want to be featured? The link's in your invite.